published_or_final_version / Business Administration / Master / Master of Business Administration

by Chiang Tung-Keung, Wu Po-Wan, Andy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 77-78). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ADKNOWLEDGEMENTS --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Wave of Internet --- p.1 / A Platform for Worldwide Communications --- p.1 / Fierce Competition of ISP Industry in Hong Kong --- p.2 / Chapter II. --- OBJECTIVES OF THE STUDY --- p.4 / Chapter III. --- METHODOLOGY --- p.5 / Structure of Study --- p.5 / Literature Review and Interviews --- p.6 / Model Analysis --- p.7 / Chapter IV. --- THE INTERNET --- p.8 / Definition --- p.8 / A Brief History --- p.8 / Who Manages the Internet --- p.10 / Utilities of the Internet --- p.11 / Remote Access --- p.11 / Interpersonal Communications --- p.11 / Information Gathering --- p.12 / Commercial Operations --- p.12 / Others --- p.13 / How to Connect to the Internet - the Topology --- p.13 / How Information is Moved Over the Internet --- p.14 / Packet Switched Network --- p.15 / The Internet Protocol (“IP´ح) --- p.15 / Chapter V. --- The ISP INDUSTRY IN HONG KONG --- p.18 / Definition --- p.18 / Services of ISP --- p.18 / Internet Access --- p.18 / Value-added Services --- p.19 / WEB hosting --- p.19 / Facilities management (Server hosting) --- p.19 / System design and integration --- p.20 / WEB page design --- p.20 / Operation of ISP --- p.20 / ISP Access to the Internet Backbone --- p.20 / Common Ways of Access to ISP --- p.22 / Leased line Internet connections --- p.23 / Dialup IP connections --- p.24 / Cyber Map of Hong Kong --- p.24 / "Hong Kong Internet eXchange (""HKIX"")" --- p.25 / The Value Chain - Role of ISP --- p.27 / Cost Structure of ISP --- p.28 / Capital Cost --- p.28 / Operating Cost --- p.29 / Chapter VI. --- ISP - INDUSTRY LEVEL --- p.31 / The Past and Present of the ISP Industry in Hong Kong --- p.31 / The History --- p.31 / The Technology --- p.34 / The Government --- p.35 / The Five Forces --- p.37 / Entry barrier --- p.37 / Internal rivalry --- p.39 / Substitutes --- p.41 / Supplier power --- p.42 / Buyer power --- p.43 / The Demand --- p.44 / Competition and Profitability --- p.45 / Future Projection of the ISP Industry in Hong Kong --- p.46 / The Technology --- p.46 / The Government --- p.47 / The Five Forces --- p.48 / Entry barrier --- p.48 / Internal rivalry --- p.49 / Substitutes --- p.50 / Supplier power --- p.50 / Buyer power --- p.52 / The Demand --- p.52 / Competition and Profitability --- p.52 / Chapter VII. --- HONG KONG ISP - FIRM LEVEL --- p.54 / Value-added Analysis --- p.54 / Cost Structure --- p.55 / Cost Drivers --- p.55 / Economies of scale --- p.55 / Learning curve --- p.56 / Economies of scope --- p.57 / Benefit Drivers --- p.57 / Ease of connection --- p.57 / Traffic speed --- p.58 / Customer services --- p.59 / Hyperlinks and contents --- p.59 / Internet based services --- p.59 / Extensive sales network --- p.60 / Seller's reputation --- p.60 / Large installed base --- p.61 / Tailor-made services --- p.61 / Strategies --- p.62 / Wholesaling of Bandwidth --- p.62 / Focusing on Household Market --- p.63 / Focusing on Corporate Customers --- p.67 / Concentrating on Value-added Services --- p.68 / Integration and Alliances --- p.70 / Chapter VIII. --- CONCLUSIONS --- p.73 / APPENDIX --- p.74 / BIBLIOGRAPHY --- p.77