This thesis analyzes the strategy of introducing store (brand) Gentleport on the market that trades with men's accessories imported from England. Theory contains basic concepts, definitions, which will be used in the practical part. The practical part includes introduction of the company and marketing mix analysis, marketing environmental analysis, which includes a significant number of subjects (competitors, suppliers, customers) and important factors (political, economic, social, technical) influencing on firm's operations. In the end will be the overall outcome of the analysis, from which will be proposing specific measures for improving and optimizing store performance.

This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.

The theme of this thesis is the analysis and design of internet shop. The work is divided into three parts - theory, analysis and design. Each following chapter is divided into several sections. The main objective of this thesis is to design a successful internet shop. The analytical part of this thesis describes the current status and trends of Internet users in the country. Analytical section also describes the requirements for an online store, both in terms of potential customers, and in terms of the store owner. This is followed by the design part of the thesis, which is based on theoretical and analytical sections and there is a proposal of an online shop.

Dissertation Business process improvement possibilities in internet shop introduce reader with improvement possibilities in small e-shops with limited financial competence. Object of this work is determination conception process, finding suitable methods for process improvement in enterprise and on the basis of obtained information create process model chosen e-shop and usage some method for process improvement. At the beginning is reader introduced with concept e-shop and e-business. Next part is explained concept and sense of process access in companies operating in nowadays. Next part is about process improvement. First are explained concepts Business process improvement and Business process reengineering than are introduced methods suitable for process improvement. Methods are chosen from different areas, so is good to see the variety of ways that heads to process improvement. Next part is about MIPIM methodology. All steps are explained and extended with suitable methods and tools for each step. Next chapter introduces SkateMORE e-shop. Using SWAT analysis and strategic goals show us possible ways of process modification. Last chapter put deals with process improvement in practically using MIPIM methodology and chosen method mentioned in foregoing chapters. Dissertation ends with rating design of solution implementation. Implementation and rating is not a part of dissertation

This thesis focuses on the Internet shop in family business. In the first part the terms Internet shop and family business are specified. Its formation, development, advantages and disadvantages are defined, as well as the usage of Internet in marketing and the factors of success and problems connected with family business. The second part describes in detail chosen areas of the company Ryor -- the environment of its e-shop, advertising and distribution of products. This part gives a description of functioning mentioned areas. The real state is confronted with technical literature. On the basis of that, shortcomings are got. Moreover, suggestions for better functioning of chosen areas are formed. The second part of thesis also includes SWOT analysis of e-shop, analysis of competitors and questionnaire survey about customer's satisfaction with areas that the thesis explores.

The theme of this diploma thesis is design and run the e-shop with airsoft improved airsoft parts and accessories. However, the creation of the e-shop have to be for free. The e-shop will be connected with the same name site page on the social network Facebook.com, where the products will be primarily promoted. To this end, it is necessary to map and explore the possibilities for creating online store for free. Simultaneously, deploy and optimize the Facebook page mentioned before. Partial aim of this thesis is to use tools of Competitive Intelligence at the created Facebook page and on the Facebook pages of competition, to obtain important information for better or for more favorable treatment of Facebook page related to the e-shop.

This work business plan contains theoretical bases and principles for creating business plan, which are then practically used in the practical part. The practical part discusses the business plan emerging Internet business focused on original clothes and fashion accessories with a pug dog motif. The model for the proposals became Kvído real pug, who lent his name to the brand. The business plan is for potential partner who would be interested in this project together.

This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.

Diploma thesis is engaged in elaboration of a business project concerning a brand-new corporation. First of all, the key-stone of this business project is defined and the findings from the literature retrieval are written down. The next point is the market analysis. Consequently is approached a actual proposal which contains a financial plan, marketing plan and eventual risks. The last point is an economical evaluation of the whole project.

Šiomis dienomis ypač didelis dėmesys skiriamas žmonių su negalia integracijai į informacinę visuomenę, o taip pat ir skaitmeninės atskirties mažinimui. Pasaulyje vyrauja nuomonė, kad informacija turi būti prieinama visiems visuomenės nariams, nepriklausomai nuo jų turimos negalios. Todėl magistro baigiamajam darbui pasirinkta tema „Lietuviškų elektroninių parduotuvių prieinamumas asmenims su regos negalia“ yra ypač aktuali. Magistro baigiamojo darbo tikslas yra išanalizuoti lietuviškų elektroninių parduotuvių prieinamumą asmenims su regėjimo negalia. Šiam tikslui pasiekti keliami uždaviniai yra: išanalizuoti elektroninę parduotuvę, kaip vieną iš elektroninės komercijos formų; nustatyti būdus ir priemones, padedančius mažinti žmonių su regos negalia skaitmeninę atskirtį; ištirti lietuviškų elektroninių parduotuvių prieinamumą asmenims su regėjimo negalia. Darbo objektas – elektroninių parduotuvių prieinamumas asmenims su regėjimo negalia. Naudojant mokslinės literatūros ir dokumentinių bei internetinių informacijos šaltinių analizės, dedukcinį bei indukcinį metodus, nustatyta, jog dalis elektroninių parduotuvių yra nepatogios net ir regos negalios neturintiems asmenims. Jose vartotojams sudėtinga rasti reikiamą informaciją, tinklalapių kūrėjų naudojami navigaciniai sprendimai yra neprieinami, todėl siekiant išlaikyti esamus klientus ir norint pritraukti naujų, svarbu prisitaikyti prie įvairių vartotojų grupių poreikių. Nuolatinis vartotojų poreikių stebėjimas, analizė ir... [toliau žr. visą tekstą] / These days, much attention is paid to the integration of disabled people into information society and to the digital divide bridging. In the world it is generally felt that information should be available to all society members, nevertheless of their existing disability. Therefore, master work topic “The access to the Lithuanian internet shops for the people with visual impairment” is particularly important. The aim of this master work is to analyze the access to the Lithuanian internet shops for the people with visual impairment. The goals of the work are: to analyze the online shop as one of the forms of e-commerce; to identify ways and means that could help reduce digital divide for people with visual impairment; to explore access to the Lithuanian electronic shops for the people with visual impairment. The object of this master work is the access to the online shops for the people with visual impairment. Using deductive and inductive methods of scientific literature and information resources analyses, it was detected that some of the online shops are problematic to use even to the people without visual impairment. In these shops sometimes it is actually difficult to find relevant information; furthermore Web developers are using inaccessible navigation solutions. Therefore, in order to retain existing customers and to attract new ones, it is important to adapt to different user groups' needs. Continuous monitoring of user needs analysis and endeavor to meet them is one of... [to full text]