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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"internetmarknaden̈ring"" "subject:"internetmarknad̈ring""

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Marknadsföring via sociala medier : Hur företag strategiskt använder sociala medier som marknadsföringsverktyg

Prusevic, Binasa, Larsson, Martina January 2014 (has links)
The purpose of this paper is to contribute to greater understanding and insight into how for-profit companies use social media as a communication tool. The aim is also to examine if marketing through social media is strategically planned and if results are measured.  Through this study, the authors were able to conclude that the majority of companies that participated lack knowledge about the use of social media in a beneficial and strategic way. Any written strategy or plan does not exist within the companies, while an oral occur to some extent. Serious measurement tools are only used by one of the companies that buy this as an externally service.
Social media
Online marketing
Webb 2.0
eCRM
Strategy
ROI
Sociala medier
Internetmarknadsföring
Webb 2.0
eCRM
Strategi
ROI
Business Administration
Företagsekonomi

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