The purpose of this research study was to conduct an exploration of the dating preferences of African American women and U.S. men between the ages of 30-74 years old. This research focuses on the dating preferences and desirability of African American women and if they are influential on the high unmarried rates of African American women. A weighted stratified sampling of 2,800 personal advertisements of African American, Asian, Latino and White men and women from Match.com were collected to conduct the research. The five research hypotheses of this study were tested using frequency and percentage distribution, logistic regression and cross-tabulation models. The findings partially support the hypotheses African American women are more likely to prefer a mate with a bachelor's degree or higher and African American women are more likely to prefer a mate of the same race compared to U.S. women of other races. The findings also suggested non-African American men are less likely to have an interest in dating African American women and non-African American men, who are interested in dating African American women, are less likely to prefer women with a bachelor's degree or higher or a more socially desirable body type.

Indiana University-Purdue University Indianapolis (IUPUI)