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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Brand Attitudes Affected by YouTube Advertisements : A comparative analysis of Canada Vs Sweden

Sutcliffe, Kenton Drew January 2014 (has links)
This paper focuses on the brand attitudes of generations Y in the areas of Canada and Sweden on YouTube advertisements. The goal of the paper was to see if there is a difference between the attitudes of the two different locations and how these attitudes affect brand recognition and purchase intentions of the products or services being advertised.
YouTube
Advertisements
Brand Recognition
Buying Intentions
Brand Attitude
Interuptive Marketing
Generation Y

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