The Master thesis contents a propsal and evaluation of an investment project. The master thesis is divided into a theoretical and a practical part. The theoretical part describes the investment project together with an investment plan. The investment plan is further developed in more details and deals with a market analysis, a marketing plan, a size and a location of a company, its human resources, an operating plan, a financial plan, a financial analysis and above all with methods of assessment of investment projects. The practical part focues on a specific investment project proposal and its subsequent evaluation. The proposal offers a marketing research with a financial plan and financial analysis. The assessment of the project is carried out by using different methods of assessment of investment projects.

This master's thesis describes an issue of preparation and evaluation of investment projects which are co-financed by EU funds. A practical example of the specific investment project is used to demonstrate a usefulness of co-financing by these funds. This investment project is processed as a case study which includes both financial and economic evaluation of the project. This evaluation also includes assessment of effectiveness and efficiency of this investment project.