Yes / Cybercrime is on the increase and attacks are becoming ever more sophisticated. Organisations are investing huge sums of money and vast resources in trying to establish effective and timely countermeasures. This is still a game of catch up, where hackers have the upper hand and potential victims are trying to produce secure systems hardened against what feels like are inevitable future attacks. The focus so far has been on technology and not people and the amount of resource allocated to countermeasures and research into cyber security attacks follows the same trend. This paper adds to the growing body of work looking at social engineering attacks and therefore seeks to redress this imbalance to some extent. The objective is to produce a model for social engineering that provides a better understanding of the attack process such that improved and timely countermeasures can be applied and early interventions implemented.