by Ho Man-Hung, Mok Sui-Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaf 90). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Company Background - Jaguar Kowloon --- p.1 / Chapter 1.2 --- Scope and Statement of Problems --- p.3 / Chapter 1.3 --- Research Objectives --- p.5 / Chapter 2. --- MARKET SITUATION ANALYSIS --- p.6 / Chapter 2.1 --- Macro-Environment --- p.6 / Chapter 2.2 --- Product --- p.7 / Chapter 2.3 --- Promotion --- p.10 / Chapter 2.4 --- Distribution --- p.11 / Chapter 2.5 --- Price --- p.12 / Chapter 3. --- RESEARCH METHODOLOGY --- p.14 / Chapter 3.1 --- Research Design --- p.14 / Chapter 3.2 --- Data Collection Method --- p.16 / Chapter 3.3 --- Sampling --- p.24 / Chapter 3.4 --- Fieldwork --- p.26 / Chapter 3.5 --- Analysis --- p.28 / Chapter 4. --- RESEARCH FINDINGS --- p.33 / Chapter 4.1 --- Exploratory Research Findings --- p.33 / Chapter 4.2 --- Descriptive Research Findings --- p.38 / Chapter 5. --- LIMITATIONS --- p.68 / Chapter 6. --- RECOMMENDATIONS --- p.70 / Chapter 6.1 --- Short-Term Recommendations --- p.70 / Chapter 6.2 --- Long-Term Recommendations --- p.73 / Chapter 7. --- CONCLUSION --- p.75 / APPENDIX I List of Models in Luxury Car Sector --- p.77 / APPENDIX II The Questionnaire for Exploratory Research --- p.78 / APPENDIX III The Questionnaire for Descriptive Research --- p.80 / APPENDIX IV Tables Not Included in the Chapter on Research Findings --- p.81 / APPENDIX V References --- p.90