by Chow Yue-Hin, Terence, Xie Ming-An. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 65-66). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS AND TABLES --- p.v / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- BALANCED SCORECARD --- p.3 / Origin of Balanced Scorecard --- p.3 / What is Balanced Scorecard? --- p.5 / Four Perspectives of Balanced Scorecard --- p.4 / Strategy and Balanced Scorecard --- p.8 / Balanced Scorecard and traditional management --- p.11 / Chapter III --- DEVELOPING A BALANCED SCORECARD - GETTING STARTED --- p.14 / Preparation Tasks --- p.14 / Balanced Scorecard Team --- p.15 / Chapter IV --- PRESENT SITUATION IN THE RETAIL JEWELLERY INDUSTRY --- p.18 / Hong Kong Retail Jewellery Industry --- p.18 / Changes in the External environment --- p.19 / Company Background --- p.21 / Chapter V --- COMMENCEMENT OF BSC --- p.24 / Beginning Stage --- p.24 / Meetings --- p.27 / First Meeting --- p.28 / Second Meeting --- p.29 / Third Meeting --- p.30 / Fourth Meeting --- p.31 / Interviews --- p.32 / Executive Questionnaire --- p.34 / Finalizing Measures --- p.36 / Chapter VI --- CONCLUSION --- p.38 / Limitations of Balanced Scorecard Program --- p.38 / Chapter VII --- ACTION PLANS AND FUTURE OUTLOOK --- p.42 / Setting up Targets/Initiatives --- p.42 / Prioritizing different measures/initiatives --- p.43 / Creating a Balanced Scorecard Measure Dictionary --- p.43 / Feedback from employees --- p.44 / APPENDIX AND FIGURES --- p.46 / BIBLIOGRAPHY --- p.65