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The main objective of this thesis is to define and describe in detail job opportunities in the tourism industry and to research current employer needs. The first part of the thesis focuses on defining of job opportunities in the tourism industry and on determination of factors and subjects which influence the labour market in the tourism industry. One of the chapters explains the meaning of the education in the tourism and compares the education system with labour market needs. The second part concentrates on the analysis of job offers on the internet. Results of the analysis allow describing job opportunities regarding to their structure, region and tourism sector in which they ensue. Employer needs arise from the job offer analysis too and they are expressed by demands on education, training, language skills and other important skills.

This work aims to investigate the possibilities of evaluation of managers with an emphasis on current and future conditions of business units and management. The focus is the marketing manager and his department. Significant attention is paid to the impact of the global economic crisis on the organization and management and the role of marketing activities when dealing with the crisis. Analysis of job offers for marketing manager on the Internet gives an opportunity to understand evaluation of marketing managers by employers. Provides an overview of the requirements for applicants for this position and conditions, which are offered by companies. Finally, the basic recommendations are formulated, which should guide anyone who wants to become a good marketing manager in future.