Since the adoption of neoliberalism, many cities have taken to integrating nature with capital accumulation to create a sense of place. This has been closely tied to urban greening, or green "revitalization." As part of curating this desired character, city governments are working to roll out plans to restore and renew neighborhoods using their natural landscapes through methods such as reforestation, the creation of parks, and commercial development. These cities, deemed Entrepreneurial cities, are increasingly incorporating natural or green spaces into their development of character as part of their branding schemes. This research focuses on the role of nature as the site of economic development and community revitalization within Dallas, Texas. This research examines how the City of Dallas uses nature to attract capital, and how the narratives of development relate to residents' visions for development in the historically neglected Joppa neighborhood in the Trinity River Corridor. Development near Joppa could be an example of how the natural landscape is being used to not only attract developers but also to bring a different ‘class' of resident into the area. By exploring this intersection of nature and capital in Dallas, we can better understand the nuanced ways through which the neoliberalization of nature can lead to deeper social and economic disparities.