This study seeks to examine how Ugandan journalists’ and politicians’ views on journalism professionalisation in Uganda relate to the broad theoretical arguments about professionalism within sociology and media studies. It also seeks to examine how such views impact on the democratic role of the media. The study finds out that there are two sets of distinct ideas on journalism professionalisation. The idea espoused by politicians is statutory professionalisation in which the state plays a major role through regulation and control, hence professionalisation is seen primarily as a control system. On the other hand, journalists perceive professionalisation as nurtured by voluntarily and socially inculcated professional values, hence as a value system. The study however, finds that both sets of understandings have their own complexities. While the statutory approach has complexities like how core elements of professionalism such as professional values can be imposed through legislation, the voluntary approach to professionalism also exhibits tensions within, especially stemming from the relationship between the professional and the news organisation regarding what constitutes professionalism. The study concludes that both sets of ideas have implications for the democratic role of the media, with both perceptions of professionalism curtailing this role. Statutory professionalisation in the Ugandan political context where the state is the dominant institution brings media institutions within its control, which leads to suppression of content of democratic value through a number of means. On the other hand, the self-regulatory perception does not protect media professionalism from the assault of commercial imperatives, especially when fused with state patronage in regard to broadcasting licences and placement of advertising.

The media today are under pressure from various fronts including governments, businesses as well as cultural interests. In the developed world, this pressure that led to the emergence of a new form of journalism that puts the demands of the market at the forefront. This commercial oriented journalism gives priority to articles that attract mass audiences like entertainment while it downplays information that promotes debates that is necessary for citizens to be able to have a voice on the issues that affect them. And since participation and discussion are cornerstones of a democratic process, market-driven journalism undermines democracy because it narrows down the forum for debate. As a result, active citizens are turned into passive observers in society. Although several studies about this phenomenon have been done in the western world, the same is happening in Africa because the media face similar challenges as in the West; challenges of globalisation and media conglomeration facilitated by the rapid advancing technology. This study, which is informed by political economy and market-driven journalism theories, notes that the media in Uganda are also faced with these challenges. The study is focused on Uganda’s only independent newspaper, The Monitor. The findings indicate that market-driven journalism is taking root at the expense of journalism that promotes citizenship and debate such as political reporting and opinions. For example, there has been an increase of entertainment, sports and supplement articles in The Monitor as compared to declining political reporting and opinions. More so, investigative reporting has dwindled over the years at the expense of increasing use of press releases. This is because entertainment and sports articles can attract big audiences that the newspaper needs to sell to advertisers. Advertisers are important because they provide financial support to the newspaper. However, in a country where democracy is in its formative stages, public information is necessary not only for citizens to make informed decisions but also to spur economic as well as social development.