<p> During the 2016 presidential election season, Senator Ted Cruz&rsquo;s use of social media to promote his campaign and build up a grassroots following was masterful. This case study explores Cruz&rsquo;s digital outreach efforts in the shadow of GOP rival Donald Trump&rsquo;s commanding use of traditional earned media. This case study views the Cruz campaign&rsquo;s digital outreach strategy through the lens of the Agenda Setting theory of communication, which seeks to explain the mass media&rsquo;s ability to influence what the important issues are to the public, and through the reverse agenda setting effect, meaning if the airtime is unavailable through traditional means, the opportunity to create their own media space is open to anyone that needs it, and their own agenda will be established for the digital audience.</p>

<p> While some have speculated there has been an increase in the public scrutiny of police over the last few years, little is actually known about the magnitude and scope of changes. This thesis investigates changes in the frequency of front-page articles, and the frequency of all articles, in <i>The New York Times</i> since 2010. Guided by Beck and Tolnay's (1995) Racial Violence Model, seven events were identified as potential threshold events for changes in media reports about the police. Findings indicate policing stories became more common after the deaths of Eric Garner and Michael Brown, while the remaining threshold events had no significant impact. This research provides a context for future quantitative and qualitative studies regarding media attention on police following specific events</p>

<p> The study investigated the existence of some generic and non-generic media frames in the campaign speeches of Donald Trump and Hillary Clinton using content analysis. The comparison of the two political actors in their usage of frames in their campaign speeches revealed that Donald Trump exploited economic consequence, conflict, morality, attribution of responsibility, and negative campaign frames more than Hillary Clinton. Hillary Clinton did not socially exclude any minority group within and outside the United States of America. Both Donald Trump and Hillary Clinton are equal in their utilization of the human interest frame, positive campaign, and mixed campaign. If campaign speeches were moderators of candidates&rsquo; electoral victory, negative campaign is, therefore, a facilitating factor in affecting voters' behavior considering the success of Trump in the polls. Nevertheless, the commonness of mixed campaign to both the political candidates indicates that a discrete use of any of the generic frames by political actors and communicators may not be a certainty for changing voters&rsquo; behavior. Instead, scholars and professionals should treat frames as discretional communication tools applicable and dependent on the context of a social environment in which many factors exist and determine the choice of frames in communicating between the speech actors and the audiences.</p><p>

Programmes on the ruralites of Bangladesh

Bbehavioural changes among children

Televised mass literacy

politicians and mass media

kannada journalism

Traditional media

Development of Indian journalism