This treatise is a study of media-related articles in the South African press February 1996 to April 1999. Through a discourse analysis approach, the treatise identifies two main discourses relating to normative press models: the watchdog discourse and the nation-building discourse. It is argued that the watchdog discourse largely resembles classical libertarian press ideals, while the nation-building discourse resembles social responsibility ideals. The analysis contains numerous examples of the tensions between the government and the newspaper industry in terms of normative press models. Finally, the treatise challenges the assumed tensions that exist between nation-building and watchdog discourses, and suggests communitarianism as an ideology which upholds the crucial interests of both the press and the government. / Thesis (M.A.)-University of Natal, Durban, 2001.