This thesis examines the role of face-to-face interactions on individual choice. In particular, I explore the effect of face-to-face requests (compared to other forms of requests) on compliance. I propose that individuals expect facial feedback from their interactive partner in response to their decisions and behaviors in face-to-face interactions. In an effort to avoid anticipated negative feedback, people comply with the request. Drawing from literature on compliance, the face, face-to-face interactions, empathy, and anticipation, I develop and test this proposed theoretical account in five experiments. 1) Experiment 1 demonstrates the effect of face-to-face interactions on compliance with requests relative to other forms of making the requests and rules out some alternative explanations. 2) Experiment 2 replicates the effect in a real world setting, and shows that the effect can be moderated by sensitizing individuals to the face. 3) Experiment 3 shows that the effect can be moderated by facial expressiveness and sensitivity to face. Experiment 3 also shows that anticipation of feedback (rather than actual feedback) drives the effect. 4) Experiment 4 shows that the effect can be moderated by the expressiveness, timeliness, and consistency of facial feedback. It provides further evidence for the role of anticipated facial feedback. 5) Experiment 5 shows that individuals strategically choose different modes of interaction (i.e., face-to-face or impersonal) as a function of the feedback they expect to receive. Theoretically, this thesis provides a new understanding of how face-to-face interactions and facial expressiveness impact individual choice. In contrast to previous research, I examine the feedback mechanism that such interactions create, and the role of facial expressiveness. By providing an account in which the anticipation of feedback plays a role, this research provides a way of extending the effect of face-to-face interactions on individual compliance to faceless transactions. Moreover, I identify and test the effect of three dimensions of facial expressiveness on individual choice, thereby adding to marketing literature, compliance literature, and communication literature. The current research has managerial implications in personal selling, customer service, employee training, and online transactions.

This thesis examines the role of face-to-face interactions on individual choice. In particular, I explore the effect of face-to-face requests (compared to other forms of requests) on compliance. I propose that individuals expect facial feedback from their interactive partner in response to their decisions and behaviors in face-to-face interactions. In an effort to avoid anticipated negative feedback, people comply with the request. Drawing from literature on compliance, the face, face-to-face interactions, empathy, and anticipation, I develop and test this proposed theoretical account in five experiments. 1) Experiment 1 demonstrates the effect of face-to-face interactions on compliance with requests relative to other forms of making the requests and rules out some alternative explanations. 2) Experiment 2 replicates the effect in a real world setting, and shows that the effect can be moderated by sensitizing individuals to the face. 3) Experiment 3 shows that the effect can be moderated by facial expressiveness and sensitivity to face. Experiment 3 also shows that anticipation of feedback (rather than actual feedback) drives the effect. 4) Experiment 4 shows that the effect can be moderated by the expressiveness, timeliness, and consistency of facial feedback. It provides further evidence for the role of anticipated facial feedback. 5) Experiment 5 shows that individuals strategically choose different modes of interaction (i.e., face-to-face or impersonal) as a function of the feedback they expect to receive. Theoretically, this thesis provides a new understanding of how face-to-face interactions and facial expressiveness impact individual choice. In contrast to previous research, I examine the feedback mechanism that such interactions create, and the role of facial expressiveness. By providing an account in which the anticipation of feedback plays a role, this research provides a way of extending the effect of face-to-face interactions on individual compliance to faceless transactions. Moreover, I identify and test the effect of three dimensions of facial expressiveness on individual choice, thereby adding to marketing literature, compliance literature, and communication literature. The current research has managerial implications in personal selling, customer service, employee training, and online transactions.

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Timing is everything. There are ideal times for essentially in everything we do. Every day we face questions of timing, but we have limited guiding principles to answer those questions. There is a science behind ‘when we buy’ and the advance ticket sales market provides a ripe laboratory for research. Consumer’s deal with myriads of uncertainty finding the ideal time to book that vacation they have been long time waiting for. Prices change daily based on real time demand and the information asymmetry between buyers and sellers further complicates this problem for consumers as decisional agents. Given this emerging research opportunity, this dissertation conducts a series of experimental studies to examine the underlying process consumers undergo when booking and purchasing sporting event tickets. Study 1 begins exploring two key decisional factors (sellout risk and opportunity cost) consumers use to guide their temporal choice under uncertainty. A selective attention bias was elicited where sport fans and casual consumers placed subjective weighted values on these uncertainty cues. Study 2 further examines distinct biases in temporal choice due to emotion and motivation of consumers. The study found that consumers with higher involvement led to the belief to find better priced deal in the future which was mediated by their overconfidence. Lastly, Study 3 examines the boundary conditions and tests how the information frame and structure of the environment can further influence consumer’s booking and purchase decision. The empirical findings from the dissertation highlight the importance of consumer’s decisional biases in inter-temporal choice and provides theoretical and practical implications for both marketing and pricing research. Unlike normative assumptions of rationality, the studies find that there is no one size fit all optimal decision model on whether to wait or purchase. The optimization strategy of temporal choice ultimately lies within the interaction between the individual and how they cope with uncertainty cues in their surrounding purchase environment. / Tourism and Sport