Abstract: This thesis has looked at urban renewal initiatives and what potential consequences these could have on the way an area is experienced and the way people are connected to the area. To accomplish this the concept of authenticity has been used, combined with the concept of place attachment, to create a framework that would allow for a discussion concerning the impact of urban renewal initiatives on a renewed area. The areas of Gottsunda in Uppsala and Sofielund in Malmö were chosen as the focus of the study as they both are experiencing urban renewal initiatives currently and will be in the future as well. To analyze the areas the methods chosen were document analysis of documents relating to each area in combination with interviews with actors working with the initiatives in each area. Using the methods the results showed how Uppsala municipality in Gottsunda broadly favored different physical interventions meant to improve the area whilst in Sofielund the opposite was the case as social interventions were favored by BID Sofielund to improve the area. Overall, the findings showed how a change in both areas’ authenticity was likely to take place following the often-drastic interventions to the physical and social landscapes of each area. The discussion concerning the changing authenticity of the areas also came to include a broader look at what potential factors might have an impact on whether an area’s authenticity might change over how much time changes are implemented or the scale of the changes. Broadly the findings, whilst not definitively stating how an areas authenticity might change, managed to identify many relevant and interesting trends relating to the consequences of urban renewal initiatives, something that should be well worth keeping in mind when planning future changes into the urban space.