The understanding of competitive strategy as it is presented in scientific literature by many scientists is being analyzed in the master’s work. The theoretical presumption of competitive acquisition is analyzed. Following the methodology of strategy formation proposed by R. Jucevičius, G. T. Palubinskas, A. Vasiliauskas, the competitive strategy formation model of financial enterprises is prepared which consists of the analysis of external and internal environment, preparation of competitive strategy, evaluation and implementation. Appealing to the competitive strategy formation model in the financial enterprise, the competitive strategy of Joint Stock Company „Hansa Lizingas” which functions in Lithuanian leasing market, has been formed. Modeling the competitive strategy of Joint Stock Company „Hansa Lizingas” the PEST model was used to evaluate the external environment, and the analysis of competitive environment was carried out. Evaluating the competitive ability of the company, SWOT and internal section analysis were applied. The manager of the Joint Stock Company ����Hansa Lizingas” was interviewed.

The analysis of Lithuanian and foreign authors scientific literature related to the competitive strategy are laid in thesis of Master work. In this final work are analyzed theoretical presumptions of gaining competitive advantage. Based on strategy formation methodic suggested by scientists, have been prepared virtual services competitive strategy formation model, which includes stages of analyze of interior and exterior environment, competitive strategy preparation, estimation and realization. According to the prepared virtual services competitive strategy formation model and based on the done research of services popularity and the level of quality, was formed virtual services competitive strategy of enterprise providing virtual services.