The ACM-Artificial Consumer Market is part of the integrated simulation endeavor named the "Ar-tificial Economy". Complementing and extending the concepts developed in the SIMSEG simulation environment of Working Paper No. 60 this report proceeds in two steps. (1) it outlines the basic con-structs and consumer behavior phenomena implemented in the ACM in a nontechnical manner. (2) it elaborates the formal structure and relationships in full detail. The ACM was never headed for mimicking any real consumer market. However, it is ambitious enough to capture a number of behavioral mechanisms that are deemed crucial for exposing the Artificial Firms' analytical and strategic agents to a challenging artificial marketplace. (author's abstract) / Series: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"