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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Press treatment of Korean chaebols 1989-1993

Kim, Inho, n/a January 1995 (has links)
This study analyses press treatment of the Korean chaebols from 1989 to 1993. A review of the scholarly literature found that the chaebols were very powerful, but were widely disliked and distrusted by members of the Korean public. As well as controlling many Korean businesses, the chaebols influence the media industries through direct and indirect control. With such influence, and their effort to improve their image after the Seoul Olympics, the researcher expected rather favourable images to be reported in the selected press. A total of seven foreign and domestic newspapers and magazines were selected for the study, which represented various ownership and readership characteristics. Hypotheses were established on the basis of the evidence in Chapters 1 and 2 of the power of the chaebols, and of their recent concern to improve their public images. Quantitative content analysis was then used to investigate significant differences in each selected source in relation to the resource dependencies of the selected newspapers and magazines. Each source was compared and analysed to investigate its distinctiveness and their dependencies due to limited resources. Also, some qualitative content analysis was incorporated to further investigate the ways the Korean chaebols were reported. The research found that rather unfavourable images of the chaebols were often reported in the press, both Korean and overseas. They were favourably described as a contributor in developing in the Korean economy, but were unfavourably described as socially destructive. Our results often contradicted our hypotheses. Also, some significant difference and similarities of reports about chaebols were found especially between the Korean and non-Korean press. The more complex situation revealed by our results was addressed using Turow's(1984) Resource Dependency Theory. Overall, the study supported the more complex picture put forward by the Resource Dependency Theory rather than the somewhat simplistic view that sees ownership as the main influence on media outlets.

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