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Die Wirkung von Produktvielfalt auf die Markenstärke : Theoretische Überlegungen, empirische Befunde und Handlungsempfehlungen am Beispiel des Premiumsegments des Automobilmarktes /Buchner, Caroline, January 2008 (has links)
Zugl.: München, Univ., Diss., 2008$dp.
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Supply Chain Integration : Verringerung der logistischen Kritizität in der Automobilindustrie /Dodel, Jens-Holger. January 2004 (has links) (PDF)
Univ., Diss.--St. Gallen, 2003.
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RFID im Supply Chain Management : Auswirkungen und Handlungsempfehlungen am Beispiel der Automobilindustrie /Strassner, Martin. January 2006 (has links)
Universiẗat, Diss.--St. Gallen, 2005.
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Controlling von Autobanken /Breckner, Jochen. January 2005 (has links)
Techn. Univ. Bergakademie, Diss.--Freiberg (Sachsen), 2005.
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Psychische Belastungen und Beanspruchungen von Anlagenführern in der mechanisierten Fertigmontage eines Automobilunternehmens /Oppermann-Brandenburg, Uwe. January 1996 (has links)
Universiẗat-Gesamthochsch., Diss.--Kassel, 1996.
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Dynamik in der internationalen Produktpolitik von Automobilherstellern /Niederländer, Frank. January 2000 (has links)
Thesis (doctoral)--Katholische Universität, Eichstätt, 2000.
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Rechtliche Rahmenbedingungen für die Automobilindustrie in ThailandWenzel, Chabaporn January 2009 (has links)
Zugl.: München, Univ., Diss., 2009
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Strategie und Struktur in der Automobilindustrie strategische und organisatorische Programme zur Handhabung automobilwirtschaftlicher HerausforderungenReichhuber, Alexander W. January 2009 (has links)
Zugl.: Eichstätt, Ingolstadt, Univ., Diss., 2009
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Standardisierung im Internationalen Marketing Entwicklung eines Analyseschemas ; empirische Anwendung in der europäischen AutomobilindustrieDolski, Joerg January 2009 (has links)
Zugl.: München, Univ. der Bundeswehr, Diss., 2009
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Entwicklung und Bedeutung von Build to Order Konzepten in der Supply Chain globaler AutomobilherstellerFrühbauer, Roman January 2007 (has links) (PDF)
Implementing Build to Order (BTO) strategies instead of usual Build to Stock have the potential of sorting out some individual problems of the automotive industry (e.g. high stock of finished goods). BTO reconnects the customer to the Supply Chain by focusing on him/her and making him/her to the starting point of the production process. Consequently some objectives like stock reduction as well as an increase of market shares and profits are linked with BTO. However, some requirements and preconditions have to be fulfilled to realize BTO strategies. First of all flexibility across processes, products and volume have to be assured. Therefore actions and strategies like Direct Order Booking, integration of suppliers and 3rd party logistics, platforms and modular design could be adopted. Furthermore, it's necessary to take measures to reduce the Order to Delivery (OTD) time generally and the time of information flow, which currently accounts for more then 85% of the delay in the production and planning process, specially. Promoting IT along the whole Supply Chain, might be the key to success in this case. Finally it should be noted that BTO could not be the overall solution for the whole automotive industry. It will only be applicable if some circumstances are satisfied. Therefore the premium segment (customers going for individuality and prestige) as well as the European market (customers with relatively high willingness to wait) are the possible fields of implementing BTO in the near future. (author's abstract) / Series: Schriftenreihe des Instituts für Transportwirtschaft und Logistik - Supply Chain Management
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