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Challenges encountered by functionally illiterate consumers in the Kumasi metropolis, Ghana / Výzvy, s nimiž se setkali funkčně negramotní spotřebitelé v metropoli Kumasi, GhanaKusi-Mensah, Kwaku January 2017 (has links)
This study is concerned with how illiteracy impact consumers when navigating through the market place to have their needs met.These effects are researched in the Kumasi metropolis in the Ashanti Region of Ghana. The overall goal of the thesis is to investigate the problems that functionally illiterate consumers encounter when navigating through the Marketplace.The results show that functionally illiterate consumers at the Kumasi metropolis do face problems when navigating through the market place and that these problems are related to the retail marketing mix such as product, price, place, people, promotion and process.
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Barriers to Urban Greenspace Planning in the Kumasi Metropolis: Implications and Hints for Climate Change Interventions in Ghana’s Urban AreasDiko, Stephen K. 01 October 2019 (has links)
No description available.
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