This report is a compilation and discussion of information on the implementation of and the measures of effectiveness of transportation demand management measures. The author addresses ten different strategies to reduce the demand on the transportation system. These strategies are: high occupancy vehicle lanes, ridesharing, vanpools, bicycle and pedestrian facilities, road pricing, transportation incentives and allowances, alternative work hours, parking management, telecommuting, and transit improvements. Each topic is briefly described and then followed by implementation issues, measures of effectiveness, and case studies. / Master of Science