<p>These two service-oriented entities, First Union and Virginia Tech, both stand to benefit by teaming up to form a partnership in service. First Union would gain exposure in markets they need to strengthen as well as markets they are interested in entering. First Union would receive access to all incoming students as well as those already at Virginia Tech in addition to all alumni. Virginia Tech's positive influence on southwest Virginia could help reestablish First Union's service oriented image in this area after the merger with Dominion Bank. In return, Virginia Tech can receive a financial commitment from First Union, as well as the association with one of the premiere banks in the nation. / Master of Science