The topic of this thesis is the rehabilitation of the McGuire Building in the Market Area of Roanoke, Virginia. The McGuire Building was chosen for rehabilitation to serve as a catalyst to positively influence growth within the Market Area. Presently the Market Area of Roanoke is a small decaying area housing a farmer's curb market and the City Market Building. It is felt that both the farmer's curb market and the City Market Building possess a unique character. Unfortunately, as the Market Area decays, the size and importance of the farmer's curb market and the City Market Building dwindles. The design proposed in this thesis is a response to the need for the conservation of the Market Area of Roanoke and its unique character. / Master of Architecture