This discussion develops an approach for using fractal geometry and diffusion limited aggregation to describe highway traffic flow. The formulation is platoon based and is most applicable for describing uninterrupted-flow facilities. The model explains empirical models in terms of fractal dimensions. The concepts of change in length of a platoon and a discrete spacing unit are described for the first time in this paper. Boundary values of various fractal dimensions are calculated for different HCM freeway LOS designations. A state of flow equation established in the model represents both microscopic and macroscopic aspects of a traffic stream. Using the same traffic flow model, recurring and nonrecurring types of congestion were quantified. A congestion evaluation index was developed to address the two types of congestion which can also be used as an performance-measure in monitoring a Congestion Management System (CMS). A few ideas were suggested for quantifying indirect benefits of CMS and furthering the present research trend. / Master of Science