The velocity fields around a circular cylinder in a crossflow of drag-reducing polymeric solutions and water were experimentally investigated using a laser-Doppler velocimeter. Measured boundary-layer velocity profiles indicated that the flow parameter controlling the drag on a bluff body in drag-reducing flows is the turbulence intensity rather than the Reynolds number. For turbulence intensity less than 0.7% polymer addition induced delayed separation. For turbulence intensity over 1% the opposite effect was true. Time-averaged velocity profiles of water did not show any significant difference between self-induced and forced oscillatory flows. Heat, mass and momentum transfer of Newtonian and power-law non-Newtonian fluids were theoretically investigated using an implicit finite-difference scheme. The results clearly· indicated that shear-dependent non-Newtonian viscosity controls the entire transport processes of the power-law fluids. For the major portion of the boundary layer, it was found that the more shear thinning the material exhibits, the lower the skin friction and the higher the heat transfer result. Accounting for the motion of the stagnation point provided an improved prediction of heat transfer for Newtonian fluid. / Doctor of Philosophy