<p> This study explored how bisexual individuals used media and other frames of reference to understand their own sexuality. It also sought to understand how bisexual individuals felt about the representation in the media and if they had a preferred image in mind. Semi-structured interviews were conducted with six individuals recruited from universities and LGBT-oriented groups and their answers were analyzed through social cognitive theory and sexual identity development models. The study found that, for the participants interviewed, media examples of bisexuality and bisexual individuals were not completely accepted and other representations were preferred. For this sample, an educational setting played an important role in acquiring the language used to describe their sexuality. Also, the participants mostly agreed that the media did not often portray bisexuality in ways that resonated with them.</p>