- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
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Маркетинг товаров класса «роскошь» на примере ОАО "Ювелиры Урала" : магистерская диссертация / Marketing of "luxury" goods on the example of JSC "Jewelers of the Urals"Сергеева, Е. А., Sergeeva, E. A. January 2017 (has links)
Аналитики и маркетологи в последние два десятилетия отмечают бурный рост рынка предметов роскоши. Несмотря на большой интерес со стороны ученых, практиков и даже обывателей к товарам категории роскоши, до сих пор в научной литературе нет единой теории маркетинга и менеджмента этих товаров. / Analysts and marketers in the last two decades have noted the rapid growth of the luxury goods market. Despite the great interest on the part of scientists, practitioners and even philistines to luxury goods, there is still no unified theory of marketing and management of these goods in the scientific literature.
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