Oxygen toxicity is considered significant in the poor survival of probiotic bacteria such as Lactobacillus acidophilus and Bifidobacterium spp. in yoghurts. This study investigated methods to protect these bacteria from oxygen exposure. To confirm the accuracy of the reported survival estimates of L. acidophilus or Bifidobacterium spp. in yoghurts, the reliability of several enumeration media was evaluated with different commercial yoghurts. None of the media however, was found reliable thereby casting doubts on the reported cell numbers of probiotic bacteria in yoghurts. After much research,it was found that although oxygen can be detrimental to L. acidophilus and Bifidobacterium spp.in culture broths, it may not be significant for their poor survival in yoghurts. Nevertheless, techniques such as oxidative stress stress adaption, alternative packaging materials and microencapsulation as investigated in this study, can serve as general protective techniques to help yoghurt manufacturers in maintaining the recommended numbers of probiotic bacteria in their products. This would eventually assist in the efficient delivery of probiotic health benefits to yoghurt consumers. / Doctor of Philosphy (PhD)