In the last decade, both transport and communication technologies have advanced significantly, and international interactions between countries no longer are limited by distance, the world is changing in a great speed. In the same time, Kaohsiung also faces major changes. The opening of Taiwan High-speed Railway and Kaohsiung city's new MRT system will have a significant impact on its¡¦ development, and will definitely bring new problems and needs to the city. Facing the changes of city-region competition and cooperation, domestic economical and political situation, the city's urban development is already linked together with the international progress. With the impacts of global competition, the rapid rate of information exchange, the rise of community awareness, this is the crucial moment which holds the key to the long term transformation of Kaohsiung city¡¦s future improvement. However, one main element that decides the competitiveness of a city is the city¡¦s land use and zoning regulation system. Therefore, the government with reference to social background, economic conditions, land policies, and national development¡Ketc, sets the best suited land use and regulation system for guidance. This study uses conjoint analysis to review the policies of Kaohsiung city¡¦s land use and zoning regulation system, and by calculating the total preference values of all the alternatives to pick out the best suited option, by translating the attributes into different policy options, and reviewing them through conjoint analysis by questionnaires answered by scholars and workers in related fields, with consideration of two criteria, ¡§the degree of difficulty for legislating or amending laws¡¨ and ¡¨ government administrative efficiency¡¨, to determine urban development issues and be the basis for government agencies to make future policy judgments. According to the result of conjoint analysis, the best option is: 1. the legislating of ¡§Kaohsiung land use and zoning regulation rules¡¨; 2.the zoning districts should be made in the form of a positive list, only the districts listed are allowed; 3. amend ¡§Urban Planning Commission¡¨ to ¡§City plan commission¡¨ and ¡§Zoning commission¡¨; 4. the new establishment of ¡§Board of Adjustments¡¨ as a public channel for complaints. In addition to providing policy recommendations, this study wishes not only to improve the efficiency and effectiveness of land use in Kaohsiung, and also make conjoint analysis more applied on policy analysis.