The laser-induced molecular reorientation effect of guest-host dye-doped liquid crystals in isotropic phase has been studied by measuring the signals of optical Kerr effect using pulsed frequency-doubling Nd:YAG laser as a pumping source. The critical behavior near the isotropic-nematic transition has been observed when the temperature approaches to the phase transition of liquid crystal. The relaxation time constant is about several hundreds of ns as the temperature is far above the clearing point of liquid crystals and that is longer than 1500 ns as the temperature is close to the clearing point of liquid crystals. According to Landau¡¦s second phase transition theory, the interaction between liquid crystal molecules will be increased and the nonlinearity effect of liquid crystal will be enhanced when the temperature is near the clearing point of liquid crystal. The relaxation time constant of molecular reorientation is a function of viscosity and temperature of liquid crystal, the relationship can be fitted as£b0*exp(f/T)*(1/T-T*),where £b0 is the viscosity coefficient and T* is the clearing point of the sample. The optical Kerr signal is found to be proportional to the energy density of pumping source. The optical Kerr signal can be sustained as long as 20£gs when the energy density of pumping source reaches to 1J/cm sq. The enhancement of molecular reorientation effect is also observed by increasing the concentration of dye.