The aim of this diploma thesis is to introduce the reader to a new writing model Comenia Script and the results of its establishing during the first years of a school attendance. The theoretical part deals with a developement of a script, a characteristic of a cursive Latin alphabet writing and Comenia Script and a contemporary education of a first-year writing. In the practical part the findings gathered during the participant observation of the entrusted sample of respondents were analysed and the questionnaire survey focussed on attitudes of involved pupils' parents was evaluated.

Studien genomfördes för att undersöka om associationer mellan utformningen av typsnitt i latinska alfabetet och i japanska skriftsystem och icke-språkliga ljudstimuli. Ytterligare syfte var att undersöka om associationerna påverkas av modersmål och kultur hos respondenter. Teorin som denna studie byggs på inkluderar ljudsymbolismen och BoubaKiki-fenomenet som visar att vissa ljud associeras med vissa former, samt studier om typsnittets personlighet. Två online-enkäter skapades, en engelskspråkig och en japanskspråkig. Enkäterna innehöll samma ljud och samma frågor. 10 typsnitt valdes för latinska alfabetet och 10 för japanska skriftsystem. Ljuden skapades med ett datorprogram och innehöll huvudsakligen toner, rytmer och brus. Respondenterna ombads att lyssna på ett icke-språkligt ljud och sedan välja ett typsnitt från de befintliga svarsalternativen som de upplevde likna ljudet mest. Resultatet visade att det finns ett svagt mönster som kan tyda på att människor associerar snabbare rytm med tunnare typsnitt och långsammare rytm med tyngre typsnitt. Brunt brus associerades starkt med kantiga tunna typsnitt. Toner som förändrades i tonhöjd visade på en svag association med rundare typsnitt. Höga toner associerades med luftiga tunna typsnitt. Det verkar som att japanska och västerländska respondenter inte hade några större skillnader i korssensoriska associationsmönster. Mindre skillnader kunde dock ses, som kan bero på olika faktorer och kan delvis förklaras med sättet studien genomfördes på. / The aim of this study was to investigate associations between typeface design of the Latin alphabet and the Japanese writing system and nonspeech sound stimulus. Moreover, the goal was to study if the associations are influenced by the native language and the culture of a person. Theories that this study was based on included the sound symbolism and the BoubaKiki phenomenon, which shows that certain sounds are associated with certain shapes, and the theory on the typeface personality. Two onlinesurveys were created, one in English and one in Japanese. The surveys were distributed to two groups, the Latin alphabet native users and the Japanese native speakers.  The questions of the surveys were the same and were split in two parts depending on the language of typefaces. 10 typefaces were chosen for the Latin alphabet and 10 for the Japanese writing system. Sound files included tones, rhythms, and the Brownian noise. Respondents were asked to listen to a sound and then choose a typeface that felt “closest” to it. Result shows a somewhat weak pattern that people associate quicker rhythm with thinner typefaces and slower rhythm with heavier typefaces. Brownian noise was strongly associated with angular and thin typefaces. Tones that changed the pitch were somewhat weakly associated with rounder typefaces. High pitched tones were associated with thin and light typefaces. The differences in cross-sensory perception between the Japanese and the western respondents were not major. However, some minor differences could be noticed which might depend on the way the study was conducted or the other factors.