Book Summary: The 20th Century is the eighth installment in the revised and expanded Great Lives series, which provides in-depth critical, biographical essays from around the world. This brand new, ten-volume set offers more than 1,300 extensive biographies of major personages in world history from 1901-2000. Each essay ranges from 3 to 5 pages in length and displays standard ready-reference top matter offering easy access biographical information. The body of each essay is divided into three major sections: Early Life, Life's Work, and Significance. The set also includes several appendixes and indexes and a pronunication key.

abstract: The Neue Galerie in New York City includes some of the most impressive and culturally-specific artwork from Ronald S. Lauder's private art collection. The Neue's permanent exhibitions showcase pieces from the Wiener Sezession (Vienna Secession) and Wiener Werkstätte (Applied Arts of Vienna) in an environment that also employs replicas and period specific motifs to evoke the interiors of the private homes in which affluent fin-de-siècle Viennese art patrons lived, displayed influential modernist work, and held culturally important salons. Gustav Klimt's celebrated Adele Bloch-Bauer I (1907) is arguably the museum's most prized artwork. It serves as an icon that immortalizes Ronald Lauder as private collector. The figure of Adele Bloch-Bauer has also become an important emblem, whose story epitomizes the complexities of Jewish identity and its influence upon Viennese modern art. This thesis explores how the Neue Galerie's physical layout represents a specific model of modernism. By focusing on the portrait of Adele Bloch-Bauer, I urge a rethinking of the museum's relationship to modern art as an interpretation of the past. The themes that surround Adele Bloch-Bauer I have shaped Lauder's agenda as the leading private collector of the art of fin-de-siècle Vienna. / Dissertation/Thesis / M.A. Art History 2012

Diploma Thesis Celebrity Marketing as a Tool for Marketing Communication: A Comparison of the Attitudes of the Brands Lancôme and Estée Lauder addresses the phenomenon of celebrity marketing and also how these brands work with celebrities in their advertising campaigns. The thesis is opened by a theoretical chapter that deals with the concept of celebrity, history of celebrity and celebrity marketing as well. It deals with the theories of choice of celebrities, as well as the advantages and disadvantages of using famous faces in the campaigns. In the descriptive part, there are descripted selected brands, their history, identity and ways of their working with the celebrities. The analytical part of the thesis examines how are celebrities used by both brands. For the analysis, the printed magazine (Elle, Marianne and Marie Claire) and the advertisements inside were selected. The main focus is on determining whether the celebrities are really used by the brands and how. It is believed that the brands use celebrities, but each brand works differently with them. The work primarily uses the methods of quantitative content analysis, but part of the research is also qualitative. The main goal of the thesis is to find out to what extent celebrities are used in the marketing campaigns of both brands and...

My diploma thesis is focused to innovative approaches in primary schools, and specifically the methods of critical thinking. It describes the theoretical basis of methods of critical thinking, dealing with three-phase model of learning and program Reading and Writing for Critical Thinking. This thesis treats individual critical thinking methods used in conventional lessons non- specialist primary schools. The empirical part of the action research was conducted in the Lauder school in Prague, where the author works as the class teacher. Investigations Research investig of pupils author explores how specific methods is using in the classroom perceive subjectively by pupils. Form of a questionnaire aimed at teachers find out how often teachers use these methods into their lessons, and if the methods of critical thinking are actually effective. The data obtained from the empirical investigation are presented in written and graphical form and are interpreted with regard to the theoretical background of this thesis.