The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.

The problem of this study was an investigation of the functions of school attorneys in selected Texas public schools and the methods by which they were selected, as perceived by the school superintendents. The purposes of this study were to determine the extent to which Texas public school districts utilized school attorneys, the procedures used by school districts in employing school attorneys, the functions of school attorneys, and the ideal relationship between the school attorney and the school district.