The current study investigated the effects of environmental cues on foraging behavior of Madagascar hissing cockroaches using a maze. By placing the subjects in the maze and have them freely roam around; familiarizing themselves with the maze they gradually spent more time where reinforcement was available. As a mean of measurement, the reinforcers were then removed and the maze was flipped 180 degrees. The results were that the subjects allocated majority of their time in the area of the maze where reinforcers were previously available, and when reinforcers had a different spatial location they went to the location where it had been previously. Implications and limitations are discussed.