Companies in industries around the world are in a race that gets more difficult every year, with bigger, stronger, and more innovative competitors. In addition, the rules of the race are constantly changing with the emergence of electronic business, globalization, disruptive technologies, innovation and convergence of industries. Competitors who have been in other races suddenly join your race with strength, technology, and new approaches to the market - often becoming instant leaders . Leaders are successfully developing new core competencies that enable them to be highly competitive and valuable today and that bodes well for their longer-term future. Strategy managers , constantly try to improve the productivity of their systems .A firm that can improve the input - output relationship normally increase profitability. Competitive position, one measure of corporate success is a relative dominance in the market place . Firms commonly establish objectives in terms of their competitive positions . / Thesis (MBA)-University of Natal, 2003.