This diploma thesis concern with the legal penalty for unfair competition from the perspective of private law. The goal of this thesis is to analyze the respective private law means of protection against unfair competition, which are governed by Act no. 89/2012 Coll., The Civil Code and the Law no. 99/1963 Coll., The Civil Procedure Code. Attention is also paid to the legitimation of subjects in disputes arising from unfair competition and private law protection against unfair competition on the social network. Thesis is divided into the four chapters. Introduction of the first chapter is dedicated to law against unfair competition in general. The first subchapter sets out in detail general clause governed by § 2976 of the Civil Code, especially its historical development. The second subchapter deals with the new merits of the intrusive harassment, which was included due to the recodification of private law in the Czech Republic among the special facts of unfair competition provided by the Civil Code. The second chapter of this thesis is focused on the legitimation of the subjects in disputes arising from unfair competition. This chapter deals with actively and passively legitimized subjects that arising in disputes from unfair competition and trying to specified these individual entities in...

The diploma thesis is divided into three chapters; the first chapter namely presents general theoretical foundation. This leads to clarification of the position of law against unfair completion in Czech legal system with special emphasis given to the general clause as fundamental assumption of unfair competition acting. The second chapter focuses on legal entities that take part in disputes arising from unfair competition. In accordance with main aims of this diploma thesis the attention to entities which have the capacity to bring proceedings is payed rather than to entities that appear in unfair competition disputes as defendants. Finally the third and main chapter analyses individual legal means of protections and claims arising from unfair competition. Besides traditional unfair competition claims exhaustively provided in Sec. 2988 of the Civil Code, described are also legal instruments of the Civil Code and of the Civil Procedure Code of more general character which's use is applicable in terms of unfair competition. In fine selected procedural specifications related to enforcement of law from unfair competition are discussed.

Legal penalties for unfair competition This diploma thesis analyzes private law penalties for unfair competition, focusing on the means of protection provided by private law statutes. This thesis also deals with the questions of active and passive legitimacy in lawsuits concerning unfair competition and procedural specifics of these lawsuits. The thesis is divided into six chapters. The first charter offers an introduction to unfair competition law by presenting its substantive law provisions: the general clause and the special case clauses. The aim of this chapter is to outline the issue of unfair competition and define actions against which it is possible to use means of protection described in the following chapters. The second chapter focuses on subjects of unfair competition disputes: subjects actively legitimated but also subjects passively legitimated. This chapter also aims to define each of these individual subjects, such as competitors and consumers. The third chapter presents the essential means of protection against unfair competition provided by the Commercial Code. These are namely the claim to refrain from unfair competition practices, the claim to remove unfair competition situation, also the claim to provide damages for material losses, the claim to hand over unjustified enrichment...

Corporate social responsibility has attracted broad attention of scholars and practitioners over the past decades. However, organizations are at the same time frequently exposed for acts of corporate misconduct, accompanied by media coverage, public disapproval and financial penalties. This master thesis attempts to connect these two concepts by explaining changes in corporate social responsibility as a consequence of preceding irresponsibility. Based on a sample of misconduct events that were disclosed and penalized in the United States between 2010 and 2017, this work focusses on two factors that are argued to stimulate higher CSR performance. First, it is reasoned that the height of imposed financial penalties from governmental agencies leads to more responsible practices, as their unmediated effect sensitizes managers to increase measures against transgressive behavior, which aims to prevent reoccurrence and further penalties in the future. Second, the misconduct causes damage to stakeholders and thereby impairs the overall corporate reputation. Since firms are dependent on stakeholder goodwill, they will consequently increase their CSR performance to repair the reputational losses. Results from empirical data analyses confirm the positive effect of reputational damage, but give no support to the hypothesized impact of legal penalties on CSR enhancement. When assessing the effect of both factors on the subsequent behavior of the respective parent organizations, mixed and non-significant results indicate that there is no negative legitimacy spillover within the intrafirm network. The findings provide valuable implications for managers and promising directions for future research.