The purpose of this study is to illuminate the role, the function, and the ironic outcome of the Victory in Vietnam Committee's campaign pamphlet to recall Senator Frank Church of Idaho in 1967. The VVC's political strategy was to build credibility with the media through the recall pamphlet. The analysis of the recall pamphlet shows the failure of the Victory in Vietnam Committee to adapt to the intended audience, the media. The pamphlet is further evaluated in the context of manichean rhetoric to highlight the unethical use of credibility building techniques and the ultimate goal of the VVC to stifle Church's dissent with respect to the Vietnam War. The irony of the Victory in Vietnam Committee's explanatory pamphlet is that instead of helping to oust Church by exposing his faults, it caused the downfall of the Victory in Vietnam Committee. / Graduation date: 1992