Global ETD Search

About
The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

1	Identifying marketing tools and strategies to provide a platform to non-users in the use of library and information services Ramjawan, Shamila 29 June 2011 (has links) This study covers some of the issues relating to marketing strategies and tools that can be used to attract non-users of LIS and the associated products. The reason for this study arose from the fact that the information services staff of The Council for Scientific and Industrial Research (CSIR), one of the largest research organisations in Africa, had become aware that the names of some senior researchers had not, during the past year appeared on the service usage statistics. Library and information services (LIS) Marketing
2	Identifying marketing tools and strategies to provide a platform to non-users in the use of library and information services Ramjawan, Shamila 29 June 2011 (has links) This study covers some of the issues relating to marketing strategies and tools that can be used to attract non-users of LIS and the associated products. The reason for this study arose from the fact that the information services staff of The Council for Scientific and Industrial Research (CSIR), one of the largest research organisations in Africa, had become aware that the names of some senior researchers had not, during the past year appeared on the service usage statistics. Library and information services (LIS) Marketing