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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"lifestyles -- saudi arabia"" "subject:"lifestyles -- saudi sarabia""

1

Gender segmentation and its implementation in Saudi Arabia

Altawail, Ghassan Mohammed 01 January 2003 (has links)
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
Market segmentation -- United States
Lifestyles -- Saudi Arabia
Market surveys -- United States
Target marketing
Women consumers
Muslim women -- Social life and customs
Muslim women -- Conduct of life
Marketing

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