Will German car advertisings be successful in a French environment if translated literally and vice versa? This study elaborates an analysis methodology for print advertising that results from a broad overlook over related issues. Advertising is seen as a mirror of society that reflects its specific culture. As such, significant data about the German and the French culture can be extracted from advertisings by analyzing the verbal and non-verbal content. This study relates research in semiology, text gendres, verbal and non-verbal communication, and content analysis. The extracted information is useful in synthesizing qualitative and quantitative aspects of current research in the domain of advertisings. The results indicate that nowadays advertisings show important differences in the appeal as well as in the stylistic design/execution in form of written texts and images. The conclusion of this research is antagonistic to the influencial thesis of the world as one global market (Levitt, 1983).

An appreciation of the famous master of medieval logic

Friedrich Dürrenmatt, one of the famous authors of modern Switzerland, has written a satirical story about the end of the world

An appreciation of the romantic poet, who wrote ballads and songs, tales and memoirs

An appreciation of the swabian poet and writer, well-known as autor of "Die schoensten Sagen des Altertums" (the most beautiful legends of the antiquity)

An appreciation of Michael Stifel, monk and scholar, who tried to calculate doomsday

Overview of german satires of the Enlightenment concerning pedantic scholars

A report on Goethe's journeys to the threee palaces of Dornburg

In 1778 the german theologian Johann Gottfried Herder travelled through Italy. He hoped in renewing his existence like his friend Goethe. This essay reports on his negative experiences.

Since the 17th century german authors travelled through Italy. This essay presents a selection of their experiences.