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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Direct lending or indirect lending: a study of the car loan market in Hong Kong.

January 1999 (has links)
by Chan Kwong-Tak. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 80-81). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- MARKETING CHANNELS: STRUCTURE AND FUNCTIONS --- p.4 / The Basic Framework of Marketing Channels --- p.4 / The Functions of Intermediaries --- p.6 / Variation in the Basic Framework --- p.8 / Determinants of the Marketing Channel Structure --- p.11 / Chapter III. --- THE CAR LOAN MARKET IN HONG KONG --- p.14 / Marketing of Services --- p.14 / Indirect Lending Through the Car Dealers --- p.16 / Background For the Predominance of Indirect Lending --- p.19 / Cooperation and Conflict between the Car Dealers and Financiers --- p.21 / Major Car Dealers and Financiers in Indirect Lending --- p.23 / Rebate Commission --- p.26 / Functions of the Car Dealers --- p.27 / Growth of Direct Lending --- p.29 / Reasons For the Rise of Direct Lending --- p.30 / The Customers --- p.31 / Chapter IV. --- THE BANK --- p.32 / Background --- p.32 / Customer Profile --- p.33 / SWOT Analysis --- p.34 / Strengths --- p.34 / Weaknesses --- p.36 / Opportunities --- p.37 / Threats --- p.37 / Chapter V. --- CHANNEL STRATEGY --- p.40 / Analytical Framework --- p.40 / Corporate Objectives --- p.40 / Marketing Objectives --- p.41 / Competitive Strategies --- p.41 / Channel Objectives --- p.42 / SWOT Analysis --- p.43 / Direct Lending or Indirect Lending --- p.43 / Corporate Mission --- p.44 / Marketing Strategies --- p.46 / Competitive Strategies --- p.47 / Cost Leadership --- p.47 / Focus Strategy - Segmentation Decision --- p.47 / Differentiation Strategy- Service Excellence --- p.49 / Channel Objectives --- p.50 / Marketing Coverage and Distribution Intensity --- p.50 / Channel Control --- p.51 / Flexibility --- p.51 / SWOT Analysis --- p.52 / Strengths --- p.52 / Weaknesses --- p.52 / Opportunities --- p.53 / Threats --- p.53 / Dual Channel Structure --- p.54 / Integrated Marketing Activities --- p.56 / Chapter VI. --- CONCLUSION --- p.58 / APPENDIX --- p.61 / BIBLIOGRAPHY --- p.80

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