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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"howincome consumers. advertising"" "subject:"howincome consumers. dvertising""

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Advertising and the poor a comparative study of patterns of response to television and magazine advertising between middle and low-income groups.

Bowen, Lawrence. January 1974 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1974. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
Low-income consumers. Advertising

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