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Lust and Desire, A Design Project on Future Retail ArchitectureOlmarken, Linnéa January 2020 (has links)
How does future shopping look like? At the moment the physical shopping spaces are threatened by the e-commerce – A type of shopping that very often is a cure of boredom. It’s not a memorable experience, no story surrounding the object creating added value neither for the object or to the story connecting it with yourself. This thesis have been an investigation of physical retail architecture followed by a proposal: A 500 meter long railway tunnel, like a very long arcade, turned into a space for textile exhibitions, shopping and performance. Like an inverted Crystal Palace. All interior built up by scaffolding, ready to be torn down for the tunnel to once again serve the military in case of emergency. The walls are not made by glass, but lit up rock, reflecting the artificial light. It’s a linear experience. It goes from light to dark to colour. Dusk to dawn. The hidden becomes reviled, the unfocused becomes clear. It’s a space for your imagination, to experience new things, deepening your knowledge and escapism.
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