Made available in DSpace on 2015-04-14T14:41:51Z (GMT). No. of bitstreams: 1 451354.pdf: 11272864 bytes, checksum: 797a49c918a5ff3f351fab2515566824 (MD5) Previous issue date: 2013-08-27 / This paper will analyze the current situation between a broadcaster and recipient based on a communicational process fostered via the internet, in which horizontalization generates a new meaning with regards to the roles of music consumers and record producers. We will demonstrate the degree of effective participation of the first as a financer of projects and discuss the productive involvement of the second. From a post-modernist point of view, it is imperative to bring to light a reflection on the new roles of both and establish the current limits of articulation of each from the perspective of creating a network. / Este trabalho ir? analisar a atual situa??o entre emissor e receptor a partir do processo comunicacional promovido pela internet onde a horizontaliza??o gera a resignifica??o de pap?is do consumidor musical e do produtor fonogr?fico. Mostraremos qual efetiva participa??o do primeiro como financiador de projetos e problematizar a inger?ncia produtiva sobre o segundo. Sob o olhar do p?s-modernismo, ? imperativo trazer ? luz uma reflex?o sobre os novos pap?is de ambos e estabelecer os atuais limites de articula??o de cada um diante da perspectiva de uma cria??o em rede.