Made available in DSpace on 2014-12-17T14:52:48Z (GMT). No. of bitstreams: 1 VanessaD_DISSERT.pdf: 1754024 bytes, checksum: 58967ac36bad99001221e5b5ac07ba66 (MD5) Previous issue date: 2010-02-22 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This study searches to supply an existing gap in the empirical research about the performance of controllers of Micron and Small Companies (MSCs) in the context of corporative education (EC) through the Method of Support of Decision in Corporative Education (MSDCE). In the context of MCSs, this is a pioneering work, for other works related to this thematic searched in literature are limited to conjecture the possibility of its implantation via cooperation between companies; moreover, they do not apply any type of diagnosis method or viability. The object of study is an association of supermarkets of the city of Natal/RN, composed by 16 stores, of what 14 had been searched. The main objective of this work was to apply the first stage of the MSDCE and to verify the possibility of implanting the Corporative Education in the searched MSCs. As a result, it was obtained the profile of the companies and the validation of the above-mentioned Method. The phase of diagnosis conceived through the implantation of the first stage occurred through visits to the stores, interviews, application of questionnaires and place observation. The first stage - strategical analysis for professional education - was divided in two phases: analysis of the current corporative situation and available identification of the involved difficulties and resources. The implantation of the first stage of the MSDCE in the Association of Supermarkets Parceiros da Economia demanded a mapping of abilities and demonstrated how the education management works, the main difficulties and limitations of the MCSs of the supermerket branch of Natal/RN. Beyond the technological aspects, it was verified that cultural and educational aspects need to be worked to reach efficiency in the process of implantation of a corporative education program / Este estudo busca suprir uma lacuna existente na pesquisa emp?rica sobre a atua??o de dirigentes de Micro e Pequenas Empresas (MPEs) no contexto de Educa??o Corporativa (EC), utilizando para isso, o M?todo de Apoio a Decis?o em Educa??o Corporativa (MADEC). No contexto de MPEs, ? um trabalho pioneiro, pois os demais trabalhos relacionados a essa tem?tica e pesquisados na literatura limitam-se a conjecturar a possibilidade de implanta??o via coopera??o entre empresas; al?m disso, n?o aplicam qualquer tipo de m?todo de diagn?stico ou viabilidade. O objeto de estudo ? uma associa??o de supermercados da cidade de Natal/RN composta por 16 lojas, das quais 14 foram pesquisadas. O principal objetivo desse trabalho foi aplicar a primeira etapa do MADEC e verificar a possibilidade de implanta??o de Educa??o Corporativa nas MPEs pesquisadas. Como resultado, obteve-se o perfil das empresas e a valida??o do M?todo supracitado. A fase de diagn?stico concebida atrav?s da implanta??o da primeira etapa ocorreu atrav?s de visitas realizadas ?s lojas, entrevistas, aplica??o de question?rios e observa??o no local. A primeira etapa - an?lise estrat?gica para educa??o profissional - foi dividida em duas fases: an?lise da situa??o corporativa atual e identifica??o das dificuldades envolvidas e recursos dispon?veis. A implanta??o da primeira etapa do MADEC na Associa??o de Supermercados Parceiros da Economia exigiu um mapeamento de compet?ncias e demonstrou como funciona a gest?o de educa??o, as principais dificuldades e limita??es das MPEs do ramo supermercadista de Natal/RN. Al?m dos aspectos tecnol?gicos, verificou-se que existem aspectos culturais e educacionais que precisam ser trabalhados para alcan?ar efici?ncia no processo de implanta??o de um programa de educa??o corporativa