Thesis (Ph. D.)--University of Pennsylvania, 1933. / Bibliography: p. 120-121.

No description available.

Thesis (M.S. in Management)--Naval Postgraduate School, June 1990. / Thesis Advisor(s): Boger, Dan C. Second Reader: Roberts, Benjamin J. "June 2009." Description based on title screen as viewed on October 19, 2009. DTIC Descriptor(s): Accelerated testing, cycles, emergencies, global, international, marine transportation, marketing, military reserves, patterns, procurement, requirements, ships DTIC Indicator(s): Airlift operations, Sealift operations, Military reserves, Ready reserve force, Market research, International trade, Theses. Author(s) subject terms: Sealift, used ship market. Includes bibliographical references (p. 87-89). Also available in print.

Thesis (M.M.S.) - Carleton University, 1993. / Also available in electronic format on the Internet.

Thesis (Ph. D.)--United States International University, 1989. / Includes bibliographical references (leaves [254]-263).

Thesis (M.A.)--State University of New York at Binghamton, Department of Geography, 2009. / Includes bibliographical references.

Thesis (doctoral)--United States International University, 1989. / Includes bibliographical references (leaves 112-115).

The master s thesis is focused on the development of business activities of company Penerini s.r.o., whose main activity is the production and sale of fresh roasted coffee. Main goals of comapny are increasing coffee production, developing the market, building a strong brand, and finding new customers. The master s thesis contains an analysis of the current situation and market environment. The financial analysis will assess the benefits of the investment. At the end , a new business model will be created.

This investigation attempts to improve understanding of the behaviour of internet consumers from an empirical basis. It reports on the results of studies into decision-making processes of consumers on the internet in the context of apparel retailing. Consumers consisting of a profile sample of working female consumers, aged between 18 and 45, in the ABC1 social group, are considered in terms of their decision making processes online. These observations are contrasted with the assumptions underlying a key reference model of traditional consumer behaviour, the Consumer Decision Process (CDP) model (Blackwell, Engel & Miniard, 2001). The research arrives at several key findings. A primary finding is that there are substantive differences between internet-based and traditional decision making purchases - especially when considering consumers’ behaviour in relation to so-called sensory products. A related finding is that many of the assumptions underlying the CDP model fail to explain many aspects of observed internet consumers’ behaviours in this respect. The observed incongruence is addressed by the thesis through fundamental revisions and extensions of the CDP model. Three key changes proposed include: the introduction of the concept of overlapping stages (where two decision-making stages can occur together); the notion of varying modalities of behaviour depending on a consumer's intentions, and the possibility of a shift in modality during the purchasing process. These notions are incorporated in a proposed model referred to as the Electronic Consumer Decision Process model (eCDP).

The thesis examines transnational Scottish book marketing to a diasporic audience from 1995 to 2015. The study addresses the research question: what makes marketing of Scottish-interest books from Small to Medium Enterprises (SMEs) in the publishing industry successful transnationally? The data underlying the research comes from semi-structured interviews with members of publishing organisations in Scotland and members of Scottish heritage organisations worldwide, case studies of the marketing histories of economically successful books targeting the diaspora, and narrative rhetorical criticism of the online book blurbs of Scottish-interest books by Scottish publishers. The qualitative results demonstrate that the marketing of Scottish-interest books from SMEs in the publishing industry is successful transnationally when creative relationship marketing through storytelling is emphasised; icons, symbols and narratives from Scotland’s place brand are utilised; and communication of value is targeted to specific subcultures of consumption (like the Scottish diaspora) that transcend national boundaries. Adopting the definition of marketing as the communication of value of a product or service, the study analyses the influencers, characteristics, and participants of that communication. The research impacts those individuals and organisations, particularly Scottish publishing companies, who are involved in the twenty-first century Scottish book trade. The thesis recommends that to reach the diaspora audience, Scottish publishers need to make a more united effort under Publishing Scotland to approach and partner with Scottish heritage organisations; create working relationships with Global Scot (and Scottish Enterprise more generally), Scottish Development International, Visit Scotland, and Event Scotland; and become more involved in tourism events relating to the Scottish diaspora.