Thesis (Ph. D.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 129-135).

D.Com. (Economics) / Chapter 1 defines the investigated problem and presents the methodology of the study. The phenomenon studied (the dependent variable) is the export performance (as defined in the study) of country A's products in country B's market. The independent variables are the following characteristics : Capital intensity, unskilled labour intensity, skilled labour intensity, use of local raw materials, marketing mix variables, total marketing efforts, size of production & marketing which products have gained, size of foreign agents, type of ownership, demand similarity, duration of existence of exporting firms, duration of activity in the market, product quality ...

M.Com. (Business Economics) / Please refer to full text to view abstract

Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 92-94. / Summary in Chinese.

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 127-128.

Dissertation University of Innsbruck, 2008.

D.Com. (Business Economics) / Please refer to full text to view abstract

Ko Fai-wong. / Summary in Chinese. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: leaves 145-146. / PREFACE --- p.iii / LIST FIGURES --- p.iv / LIST OF TABLES --- p.iv / Chapter Chapter I --- INTRODUCTION --- p.1 / Importance of Marketing Research --- p.1 / Economic and Market Situation --- p.4 / Purpose and Scope of the Research --- p.8 / Methodology --- p.11 / Problems and Limitation --- p.12 / Chapter Chapter II --- LITERATURE REVIEW --- p.14 / Decision Making --- p.15 / Marketing Research and Decision Making --- p.19 / Characteristics of Marketing Problems / Where Research Can Applied --- p.25 / Functions of Marketing Research --- p.28 / Independent Research Agencies --- p.37 / Conclusions --- p.38 / Chapter Chapter III --- METHODOLOGY --- p.40 / Design of the Inquiry --- p.40 / Sampling Design --- p.42 / Questionnaires Design --- p.49 / Format for Data Analysis --- p.52 / Chapter Chapter IV --- MARKETING RESEARCH FIRMS IN HONG KONG: AN INTRODUCTION --- p.55 / Business International Asia/Pacific Ltd --- p.56 / Cathay Research --- p.63 / International Research Associates(Asia) Ltd --- p.68 / "Mobius, Inc" --- p.71 / Survey Research Hongkong Ltd --- p.72 / Trans-Market Research Ltd --- p.75 / Chapter Chapter V --- ANALYSIS OF RESULT --- p.79 / Marketing Research Firms --- p.79 / Business Firms --- p.97 / Chapter Chapter VI --- SUMMARY AND RECOMMENDATIONS --- p.124 / The Role of Marketing Research Firms --- p.124 / Effectiveness of Marketing Research Firms --- p.126 / Research Activities --- p.127 / Recommendations --- p.129 / APPENDICES --- p.133 / BIBLIOGRAPHY --- p.145

published_or_final_version / Business / Doctoral / Doctor of Philosophy

This dissertation develops a conceptual framework for the types of performance appraisal systems used to evaluate the performance of marketing managers. This framework identifies: (1) the performance appraisal systems (PAS) currently in-use to evaluate marketing managers, (2) the antecedents that influence the selection of specific appraisal systems, and (3) the subsequent effects of these systems on marketing managers' "gaming" behavior, performance, satisfaction with the appraisal system, and interdepartmental coordination. To test the developed hypotheses a national survey of marketing managers was conducted. Among other findings, the research identifies four characteristics of PAS that capture the range of systems currently used. These four attributes are: output-oriented PAS, behavior-oriented PAS, interpersonal evaluation, and document-based appraisal systems. Further, the research suggests that environmental characteristics, organizational characteristics, and organizational strategy influence the PAS used in marketing departments. Moreover, the results support the notion of direct effects of the performance appraisal systems on dysfunctional behavior, satisfaction with the appraisal system, and interdepartmental coordination. Further, this study is the first investigation, not only in the marketing literature but also in the human relations literature, to advance and examine a contingency perspective with regard to the appraisal systems. The results, overall, provide mixed support for the proposed contingency relationships. Namely, that the external and internal context of the organization lead marketing managers to respond differently to the appraisal systems in-use. More importantly, the research findings imply that when organizations design their strategies they need to also implement the appropriate internal processes (i.e., appraisal systems) if these strategies are to be successful. Finally, our research indicates that if marketing managers are given the opportunity to participate in various stages of the appraisal process then they respond positively to the appraisal system and the evaluation process.