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1	The functions performed by marketing research firms in Hong Kong. January 1973 (has links) Ko Fai-wong. / Summary in Chinese. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: leaves 145-146. / PREFACE --- p.iii / LIST FIGURES --- p.iv / LIST OF TABLES --- p.iv / Chapter Chapter I --- INTRODUCTION --- p.1 / Importance of Marketing Research --- p.1 / Economic and Market Situation --- p.4 / Purpose and Scope of the Research --- p.8 / Methodology --- p.11 / Problems and Limitation --- p.12 / Chapter Chapter II --- LITERATURE REVIEW --- p.14 / Decision Making --- p.15 / Marketing Research and Decision Making --- p.19 / Characteristics of Marketing Problems / Where Research Can Applied --- p.25 / Functions of Marketing Research --- p.28 / Independent Research Agencies --- p.37 / Conclusions --- p.38 / Chapter Chapter III --- METHODOLOGY --- p.40 / Design of the Inquiry --- p.40 / Sampling Design --- p.42 / Questionnaires Design --- p.49 / Format for Data Analysis --- p.52 / Chapter Chapter IV --- MARKETING RESEARCH FIRMS IN HONG KONG: AN INTRODUCTION --- p.55 / Business International Asia/Pacific Ltd --- p.56 / Cathay Research --- p.63 / International Research Associates(Asia) Ltd --- p.68 / "Mobius, Inc" --- p.71 / Survey Research Hongkong Ltd --- p.72 / Trans-Market Research Ltd --- p.75 / Chapter Chapter V --- ANALYSIS OF RESULT --- p.79 / Marketing Research Firms --- p.79 / Business Firms --- p.97 / Chapter Chapter VI --- SUMMARY AND RECOMMENDATIONS --- p.124 / The Role of Marketing Research Firms --- p.124 / Effectiveness of Marketing Research Firms --- p.126 / Research Activities --- p.127 / Recommendations --- p.129 / APPENDICES --- p.133 / BIBLIOGRAPHY --- p.145 Marketing research Marketing research--China--Hong Kong
2	Marketing effectiveness in the Hong Kong insurance industry: a study of the elements of marketingstrategy and their effect on performance Brook-Fox, Clive Ambrose. January 1982 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Insurance - China - Hong Kong. Marketing research - China - Hong Kong.
3	Purchasing behavior of personal computers in Hong Kong. January 1984 (has links) by Kwan Hon-kong William [and] Tang Wai-fan Ofilia. / Bibliography: leaf 101 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984 Microcomputers--Marketing Marketing research Marketing research--China--Hong Kong
4	The disposable diaper market in Hong Kong: a feasibility study for establishing a disposable diaper manufacturing company in Hong Kong. January 1987 (has links) by Pan Sui-Pang. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 47-48. Diapers--Marketing Marketing research Marketing research--China--Hong Kong
5	Development of the fundamental lifestyle constructs in the Hong Kong context Klintworth, Carene. January 1982 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Lifestyles. Marketing research - China - Hong Kong. Market segmentation.
6	A study of the private domestic property market in Hong Kong (1974-1983). January 1985 (has links) by Thomas Chan Ying-man, Wong Kwok-din. / Bibliography: leaf 46 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985 Real estate business Real estate business--China--Hong Kong Marketing research Marketing research--China--Hong Kong
7	Study of the personal computer market in Sha Tin district. January 1986 (has links) by Yeung Oi-Lin & Lee Hok-Chuen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986. / Bibliography: leaves 76-77. Microcomputers Microcomputers--China--Hong Kong Minicomputers--Purchasing Marketing research Marketing research--China--Hong Kong
8	Characteristics of active & inactive credit cardholders: a case study Bong, Kui-mein, Maria., 黃貴敏. January 1985 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Credit cards - Case studies.
9	Serialized drama and news programme viewers: a study on their socio-economic status, lifestyle and personalitytraits and the implications in consumer product marketing Chan, Hing-cheong, 陳慶祥. January 1981 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Marketing research - China - Hong Kong. Market segmentation. New products - Marketing.
10	A psychographic study of the students market of Hong Kong Tong, Kam-shing., 湯錦成. January 1981 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Marketing research - China - Hong Kong. Mathematical statistics. Students - Psychology. Youth as consumers. Marketing.

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