published_or_final_version / Real Estate and Construction / Master / Master of Science in Real Estate and Construction

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

This is an original study based on information in publicly available newspaper advertisements and other available documentary data that span a period of over 40 years on the changes in consumer preferences for housing attributes. The aim study is to evaluate Fong’s (2007) hypothesis, “The Hong Kong domestic ideal has moved from a concern for utility in 1970’s to a concern for quality and stylish living in 1990’s” using superior information. It traces the changes in advertisements by using the content analysis method and case studies. Reviewing 2,000 data sets drawn from samples of newspapers for four months out of each year for over 40 years from 1953 to 1992, it was found that the image of a flat, as created by developers, changed over time. Over the years, developers have sequentially made use of the listings of interior space, exterior space, and surrounded environments to emphasize the respective elements of an “ideal” home. These changes were well demonstrated by the real estate advertisements in Hong Kong. / published_or_final_version / Real Estate and Construction / Master / Master of Philosophy

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Surveying / Master / Master of Science in Construction Project Management

by Lai Yan Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 42-43). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Focus of the Paper --- p.2 / Chapter II --- LITERATURE REVIEW --- p.3 / Chapter III --- PAST CYCLES AND DATA COLLECTION --- p.6 / Past Cycles --- p.6 / Private Domestic (small/medium units) --- p.8 / Private Domestic (larger units) --- p.8 / Data Collection --- p.10 / Chapter IV --- MODELLING THE REAL ESTATE MARKET --- p.12 / Chapter V --- ESTIMATION RESULTS AND IMPLICATIONS --- p.16 / Private Domestic (overall) --- p.16 / Private Office --- p.18 / Private Commercial --- p.20 / Private Flatted Factory --- p.21 / Summary of Real Estate Market in Hong Kong --- p.22 / Private Domestic --- p.22 / Private Office --- p.22 / Private Commercial --- p.23 / Private Flatted Factory --- p.23 / Some Notable Points --- p.23 / The Relationship between Vacancy and Completion --- p.26 / The Relationship between Vacancy and Absorption --- p.29 / Chapter VI --- FORECASTING - WHAT WILL BE THE FUTURE TRENDS IN REAL ESTATE MARKETS BASED ON HISTORICAL PATTERNS --- p.32 / Chapter VII --- CONCLUSION --- p.38 / APPENDIX --- p.41 / BIBLIOGRAPHY --- p.42

published_or_final_version / Urban Studies / Master / Master of Social Sciences

published_or_final_version / Economics / Master / Master of Social Sciences